
This week we have a seminar about growing business in digital market. The class was divided into 10 groups and each one presented about an application. I'm assigned to give critiques about Shopback. Below is what I learn from the presentation from group 1 following with my opinion.
Shopback is the first South-east Asian cashback company. Starting at Singapore, even though the idea is not new, Shopback is the pioneer in this field locally. Its revenue mainly comes from the merchants when they reward Shopback for its advertisement with the deals on its website. By this way, both users and sellers can gain benefit. To be successful on creating the connection between clients and retailer, it should have a very big user base. The UI/UX of the website is one of the most important factor to decide its popularity, so Shopback put great effort to achieve that by providing browser add-on which help eliminate disturbing redirect.

However, there are still many obvious drawback in its UI. The dual language shown in some retailer description can confuse clients, make them think that they are mistakenly addressing local site or getting translation failure. As group 1 suggestion, it is better to separate the site with different language, so the website representation can be disjoint correspondingly.
Another big mistake in the UI is that some description and action are too verbose that can dim the importance of main function. The example given in the seminar is about the crucial shopback link lost in the wall of text. It not only reduces user comfort but also lower . To fix that, shopback should pay more attention to UI and UX and bring critical thing more intuitive.

In my opinion, even Shopback is unique and new locally, I don't see the great potential in it. Having released for 2 years, it still haven't acquired sufficient popularity in the community (I haven't heard that before the seminar also). As a result, It is not big and reputable enough to gain adequate trust from sellers. Moreover, because I find that the UI is not so impressive and eyes catching, I'm not attracted to use it and so do many people. In conclusion, I think Shopback needs much more effort to become successful.