This week we have a seminar about growing business in digital market. The class was divided into 10 groups and each one presented about an application. I'm assigned to give critiques about Shopback. Below is what I learn from the presentation from group 1 following with my opinion.Shopback is the first South-east Asian cashback company. Starting at Singapore, even though the idea is not new, Shopback is the pioneer in this field locally. Its revenue mainly comes from the merchants when they reward Shopback for its advertisement with the deals on its website. By this way, both users and sellers can gain benefit. To be successful on creating the connection between clients and retailer, it should have a very big user base. The UI/UX of the website is one of the most important factor to decide its popularity, so Shopback put great effort to achieve that by providing browser add-on which help eliminate disturbing redirect.
However, there are still many obvious drawback in its UI. The dual language shown in some retailer description can confuse clients, make them think that they are mistakenly addressing local site or getting translation failure. As group 1 suggestion, it is better to separate the site with different language, so the website representation can be disjoint correspondingly.Another big mistake in the UI is that some description and action are too verbose that can dim the importance of main function. The example given in the seminar is about the crucial shopback link lost in the wall of text. It not only reduces user comfort but also lower . To fix that, shopback should pay more attention to UI and UX and bring critical thing more intuitive.
In my opinion, even Shopback is unique and new locally, I don't see the great potential in it. Having released for 2 years, it still haven't acquired sufficient popularity in the community (I haven't heard that before the seminar also). As a result, It is not big and reputable enough to gain adequate trust from sellers. Moreover, because I find that the UI is not so impressive and eyes catching, I'm not attracted to use it and so do many people. In conclusion, I think Shopback needs much more effort to become successful.
Hi Thanh!
ReplyDeleteThanks for reviewing my group's presentation!
I noticed that you mentioned in the last paragraph that ShopBack "haven't acquired sufficient popularity in the community" and hence "it is not big and reputable enough to gain adequate trust from sellers". However, contrary to popular belief, they actually do have a lot of big sellers like Lazada, Taobao, Zalora, Groupon, Uber etc :o
I guess the real question is why do they have so many large sellers, a very attractive value proposition of earning money back while shopping, yet still have such a humble amount of active users. With that question in mind, I do agree with you UI/UX of ShopBack's website could very well be the main factor in affecting its popularity with users.
-Nicholette
It is a big surprise that they earn that many reputable sellers contracts. So shopback is not that unpopular as I think :)) Thank you for informing me that.
DeleteHi Thanh,
ReplyDeleteActually we share the common thoughts about Shopback. I do appreciate the Shopback team's idea and I think that idea has lots of potential. However, I think they have huge issues with execution process. And that is the main reason why they can not grow to the level that they should be at.
I am really disappointed with the UI of Shopback. I had a very bad impression with Shopback when I came to the website for the first time. And after that, I did not want to explore the feature at all since I think it' s a waste of time to spending time for a app with lousy UI.
Hi Thanh.
ReplyDeleteI do agree with you that Shopback is not in good shape right now. Current digital market is all about UI/UX, so the page with leading UI usually wins. Furthermore, Shopback need to invest more on marketing activities to expand the user base.
Ya I also agree with you for the point that shopback need much more effort to grow further and gain more attention as well as reputation from targeted users. As a normal user, I also dont like the UI of shopback. It is too common and the animation is bad compared to other modern websites, and also it lacks of the animation when user interact with. Moreover, shopback is very unique, so they should make their UI unique as same as their feature.
ReplyDelete